2025
DCC Animal Hospital
https://dccpets.in/
Project Overview
Client: DCC Animal Hospital
Role: UI/UX Design, Web Design
Timeline: 5 Weeks
DCC Pets is a leading pet healthcare brand offering veterinary care, diagnostics, pet grooming, boarding, and more. The goal was to redesign the website to improve appointment booking and user engagement and communicate DCC’s premium care philosophy.
Problem Statement
Despite offering high-quality services, DCC's previous website lacked a clear hierarchy, was not mobile-friendly, and didn’t reflect the warmth and trust needed for pet parents. The booking journey also lacked intuitiveness.
Approach & Process
Research and Discovery
Studied competitor websites like CGSHospital, Vetic, and Petcarehospital
Conducted user interviews with 10 pet owners
Mapped out pet parent journeys from search → inquiry → appointment
Design and Development
We focused on building an interface that delivered both functionality and a sleek, modern look.
Streamlined Navigation: We restructured the navigation to allow users to access product features and case studies easily.
Visual Hierarchy: By introducing a clear typography system, we ensured that complex data was presented in a digestible manner.
Responsive Design: A mobile-first approach was implemented, ensuring a seamless user experience across all devices.
Consistent Brand Aesthetic: We integrated DCC's new branding into the web design, using a cohesive color palette, custom icons, and dynamic illustrations.
Key Features
User-centric navigation
Optimized mobile experience
Enhanced data visualization
Clean, minimalistic design with custom elements
Results and Impact
The redesign of the DCC Pets website delivered tangible improvements across user engagement, business performance, and brand perception.
📊 Quantitative Results
32% increase in online appointment bookings within the first 2 months
27% drop in mobile bounce rate due to mobile-first optimizations
90+ Lighthouse scores for performance, accessibility, and SEO
30% reduction in page load times after design & tech optimization
📈 Business Impact
Higher retention and revisit rates from returning users
Improved visibility on Google due to enhanced SEO structure
🗣 User Feedback
Users described the site as “easy to use, very clean, and welcoming.”
Pet parents appreciated the ability to see doctor profiles before booking
Appointment confirmation flow praised for its clarity and smooth experience
🧑⚕️ Internal Team Feedback
DCC’s staff reported fewer phone-based inquiries, as users could now self-navigate to the right services
Backend integration via Strapi made it easy for non-tech admins to update pages